Create Android apps: How does this strategy work?


Before creating Android apps, you should ask yourself why you want to develop it. Do you just want to get into app fashion or have you found the answers to a problem? Depending on the resolutions of these questions, it can be determined whether your application will succeed or not. And that is why we decided to bring answers on where to start creating your application for the Android system, but it is important to remember that this will not be functional for everyone. Read, below, how you can create Android apps, what strategies and tools can help you in your development!

Why create Android apps?

The Android operating system has a much larger entry, as the number of users is greater in Brazil. And this can be a great starting point. The number of smartphones with this operating system is present in different brands of devices, samsung, motorola, among others. Creating an application can be very important for creating links with your customers and offering greater services to them, with greater ease and resources. Although the number of users is higher on the Android system, this does not mean that you should not invest in creating on iOS, but Android remains the greatest form of reach for Brazilian users.

Validate your idea

This is the most important step in creating your application. Validating the application will prove its demand. A very helpful tool to validate your idea is Google’s Keyword Planner. With it you can find the number of people who are looking for the service you have chosen. You can create a Landing Page, a website with a single page that will broadly explain the idea of ​​your application. When creating your application, the developer must test it both in practice and in theory. It is suggested that you test your layout on cardboard, for example. It is also necessary to analyze competitors in the same market environment. There are countless apps available on the Play Store, which is why it is an almost impossible task to find out which idea has not yet been developed. But that is no reason to be discouraged. Stay focused on your own idea, and learn from your competitors by their mistakes and successes.

Create a design

For people who don’t understand how to design, this task can be quite difficult. And this is more complicated for developers. But if you would like to design your application, there are some viable alternatives.

6 tips on how to make an app more visible

Want to know how to make an app more visible? In this context, you will find tips to boost your app at the top in smartphone app store systems! Most application developers believe that a lot of money must be invested so that their application is positioned so that it is visible to the largest number of users. But how to stand out among so many applications? The answer is simple: desirability. The biggest challenge is certainly making your application desirable. Of course, there will be ways to validate ideas, be able to efficiently design the app and invest in advertising, and even thinking about all of this, success is not certain.  The name of your application, therefore, is the gateway to attract higher numbers of downloads, and, consequently, more visibility for it. It is the first factor for a user to download on application systems. If you are developing an application for a business that already exists, and you want to know how to make an app more visible, keep in mind that the name should represent and be aligned with the brand, but it should not be your only consideration. Search for terms that users are looking for. One tool that can help you with this task is Google Trends. Use the right words to achieve success.

2. Design

How to make an app more visible? Try using the concept of UX (user experience) and the user interface in your applications. The use of these resources guarantee your customer a better experience, in addition to increasing the chances of attracting another customer.

3. How to make an app visible with the logo or icon

The icon/logo is as important, therefore, as the name of your application. It becomes your identity and even the speed that the user will find the application in the download folder. Remember that the first impression is what remains. If your icon has a low resolution, you can’t identify your brand or have a false identity, the chances of downloading are reduced because users don’t trust your services. Opt for professionally designed icons with a high resolution. It is important to avoid texts and things that can hinder the visualization of it. And, under no circumstances, use icons similar to those of other companies.

4. Slow applications

It is a fact that no user likes slow applications. Want to know how to make an app more visible? The speed to load, perform your job and satisfy the needs of your user is something that you must guarantee to everyone. It is worth remembering that this must be balanced. Apps that deplete the cell phone battery, slow down the handling of other apps, or take up a lot of memory are also unnecessary for users.

5. Avoid paid apps

IOS users tend to buy apps more easily, but that does not happen with those using the Android system. For each paid app, there is a free alternative, and this is where users will pay. If your application gets paid, it must offer superior quality from competitors. To make this easier, there is an infographic that illustrates the desirability of an application. It is a way to measure the desirability of applications and their ideas.

6. How to make an app more visible by description

In the Play Store, you will have two descriptions: one with 80 characters, and the other with 4,000. And in the Apple Store, it’s just a description: 4,000 characters. It is not as important as the title or keywords, but the description is important to attract new users through research. In the short description of Google, therefore, use a phrase of what the application offers to the user. As for the 4,000, know that one or the other user will read. The maximum indicated is 2,000 characters, but be sure to mention the functionality of the application.

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